Posts by category: Sportswear

Sportswear typically brings to mind athletic clothing, but there's often a debate about whether shoes are included in this category. In Ireland, where local sports such as Gaelic football and hurling command a strong presence, the role of sports shoes is significant. This article delves into whether sportswear encompasses shoes and how the Irish context influences this perception. It also discusses the importance of choosing the right footwear for both performance and comfort across various sports.

Lululemon, a globally recognized brand, is renowned for its premium activewear that's designed to perform both in the gym and in everyday life. Its notable presence in Ireland has stirred fascination and debate over its identity as an athleisure brand. This article delves into the Irish market's reception of Lululemon, examining how cultural values and lifestyle trends influence its popularity. Explore how the brand's unique positioning serves both functional fitness needs and fashion-forward desires in Ireland.